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Toyota Names Winning Ideas in Challenge

Maybe you've read about Toyota's 'Ideas for Good' campaign, or seen a commercial promoting it. Essentially, Toyota used it as an platform to invite consumers to share their ideas on how to apply one of five Toyota technologies (i.e., Total Human Model for Safety [T.H.U.M.B.S.], Solar Power Ventilation System, Hybrid Synergy Drive [HSD], Advanced Parking Assist, and Touch Tracer Display) to a new innovation outside of the automotive industry.

Toyota accepted 'Ideas for Good' submissions from the beginning of November 2010 to the end of this February. Wanna venture a guess at…

Toyota Prius Continues to Rise

The third milestone in the last six months Prius, worldwide sales topped the two million mark in October 2010, and Toyota's award-winning hybrid beat Japan's all-time domestic sales record for any vehicle with sales of 315,669 units.

On a global scale Prius sales remain consistently strong at more than 2,100,000, of which European sales account for more than 200,000 units. And total Toyota hybrid vehicle sales now exceed three million units worldwide.

Production shutdowns in Japan after the earthquake and tsunami on March 11th has not slowed down the popularity of Toyota Prius, available…

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