With a low base price and plenty of miles per gallon, the Japanese auto maker is successful at  targeting their 2012 Toyota Yaris to the youth market. Every student needs a car to get to and from those college courses, or for picking up friends. If you live in a dorm and don't need a vehicle just yet, you certainly will once graduation is over, and it's time to commute daily.

The four-cylinder, entry-level vehicle comes with a large array of entertainment options. These, along with its price ranging from $14,115 to $17,200, are being touted in the latest ads: "Yaris! It's a car!" reads one small ad with "bright, cheery letters" as though written by a child.¹

Three-door and five-door variants of Yaris will be powered by a 1.5-liter four-cylinder engine, producing 106 horsepower. matted to a four-speed electronically controlled automatic transmission, or five-speed manual available only on L and SE versions.

Best of all, the EPA fuel economy on next year's Yaris comes in at an amazing 38 highway on all variants. Will you be test driving a Yaris at Mark Miller Toyota Downtown - 730 S. West Temple, Salt Lake City, UT?

Source: ¹http://news.cnet.com/8301-17938_105-20093294-1/toyota-aims-little-2012-yaris-at-the-young/